August 5, 2020 | News

The demand for circular economy solutions is growing – Brightplus reports promising progress on its New Plastics Economy Global Commitments

Brightplus was among the early signatories to the New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation in collaboration with the UN Environment Programme. Each signatory formally announces their commitment towards a circular economy, with practical goals to help achieve it. Brightplus now reports promising progress on its original commitments.

As suppliers to the packaging industry, we are preparing for the upcoming EU Green Deal initiatives and the positive increase in demand for circular and biobased material solutions. Brightplus is currently working with many leading packaging material providers internationally to develop sustainable material options and to integrate plastic replacement materials that are biosourced, reusable and recyclable into manufacturers’ supply chains. Strong focus is placed on maximising the use of undervalued industrial side streams in the development work to reduce the circularity gap and achieve carbon neutrality goals.

Many cooperation projects with other research institutions and companies are also ongoing, such as our involvement with strategic national project Belight, which aims to develop biobased, lightweight and recyclable applications for the packaging and construction industries.

A sustainability assessment has been conducted to monitor all company’s research, development, and manufacturing processes.

Brightplus is also preparing to receive certifications in the near future, including ISO14001:2015 certification.

About The Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision-makers around the world. The charity’s work focuses on seven key areas: insight and analysis; business; institutions, governments, and cities; systemic initiatives; circular design; learning; and communications.

About Brightplus

Brightplus Oy is a leading biosourced materials company, based in Finland. Headquarters are in the city of Tampere, with Production and Design Studios in Oulu. The company manufactures, sells, and licenses its BrightBio® material to leading global manufacturers of packaging products for major brands. We work closely with customers from an early stage, to ensure that solutions are practical from the outset and fully comply with their existing processing methods, without the need for capital expenditure.

Further information

For more information about the Global Commitment, please visit:

Share article