October 24, 2019 | News

Brightplus one of the early signatories of the Ellen MacArthur Foundation Annual Report

Today the Ellen MacArthur Foundation published its first annual progress report for the New Plastics Economy Global Commitment. As one of the first 200 signatories, Brightplus is proud to be included in this inaugural report, which includes prestigious names, such as Diageo, Nestlé, Danone, Unilever, and more.

The scale of global efforts to prevent plastic pollution has been revealed in this new report, published in collaboration with the UN Environment Programme. It comes 12 months after the launch of the New Plastics Economy Global Commitment, which set out a circular economy vision for plastic. Launched in October 2018, the Global Commitment now has over 400 organisations committed to eliminating problematic and unnecessary plastic packaging, and innovating so that all plastic packaging is 100% reusable, recyclable, or compostable, and can be safely and easily circulated without becoming waste or pollution.

This report provides an unprecedented level of transparency on how almost 200 businesses and governments are changing their plastic production and use to achieve this. It shows promising early progress.

About The Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision-makers around the world. The charity’s work focuses on seven key areas: insight and analysis; business; institutions, governments, and cities; systemic initiatives; circular design; learning; and communications.

About Brightplus

Brightplus Oy is a leading biosourced materials company, based in Finland. Headquarters are in the city of Tampere, with Production and Design Studios in Oulu. The company manufactures, sells, and licenses its BrightBio® material to leading global manufacturers of packaging products for major brands. We work closely with customers from an early stage, to ensure that solutions are practical from the outset and fully comply with their existing processing methods, without the need for capital expenditure.

Further information


For more information about the Global Commitment, please visit:

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