The cooperation aims to use ecological BrightBio® technology to develop a biobased and biodegradable pet urn for the pet crematorium Pohjantähti.
Pohjantähti Oy, located in Varjakka Oulunsalo, Northern Ostrobothnia, is the leading pet crematorium of Northern Finland. Pohjantähti has planned to add a biodegradable urn to their selection for a long while now.
“Biodegradable urns are in demand today. We are more aware of sustainability than before, and consequently, people place more emphasis on finding the ecological solution, which is also a personal interest of mine. We must give future generations the opportunity to enjoy pure nature – for me it is soul care at its best”, says Tomi Tervo, the founder of Pohjantähti.
“Now that we found a partner from the Oulu region who shared our values and interests, the time felt right for expanding our urn selection. Brightplus is a pioneer in its field, and it is important for us to support local domestic companies.”
Brightplus develops the biobased pet urn building on top of BrightBio® platform. This green chemistry-based technology reduces the circularity gap by upcycling the unused industrial side streams that would otherwise end-up back into nature as waste. BrightBio® pet urn offers a sustainable, 100% biobased and biodegradable alternative without any harmful chemicals that would cause environmental damage.
“It has been wonderful to work with Pohjantähti and to notice how our values have met and also touched many others around us. The use of unused industrial side streams in biodegradable pet urns is very relevant today, when everyone is doing their part to save the planet for future generations,” says Milja Hannu-Kuure, Managing Director of Brightplus.
“Tomi’s vast expertise and experiences from the field have guided urn’s design work strongly. This is an excellent example of how we can use BrightBio® materials and innovate a new product together with our customer from the very beginning, to meet their specific needs.”
Ecological and biodegradable pet urn will be available from Pohjantähti at the beginning of the year 2021.
Pet Crematorium Pohjantähti Oy
Pet crematorium Pohjantähti Oy was founded in 2015 and is currently the leading pet crematorium of Northern Finland, serving mainly the Oulu economic area. Pohjantähti cremates pets of all sizes, excluding farm animals. Their mission is to serve their customers with the same respect and compassion they would hope for themselves – every pet is an individual and is treated like their own, with tenderness and respect throughout the process. Pohjantähti has been awarded with the right to use the Key Flag Symbol and domesticity is very important for them. They buy all products and services from domestic producers, primarily by supporting local manufacturers and service providers. Founder Tomi is originally from Oulu and has an extensive background with pets. He has also signed the Kennel Club’s breeder commitment and is an official identification marker. In addition, Tomi’s wife Maria is a veterinarian – working with animals is truly a way of life for the Tervo family.
Brightplus is a leading Finnish biosourced materials company. We create reusable, recyclable and biodegradable side stream material solutions with our deep tech visionary chemistry. Our unique offering ranges from liquid coating solutions to plastic replacement materials. Brightplus with its accountable arctic spirit supports leading global manufacturers and major brands in packaging, consumer goods, agriculture, architecture and leisure to achieve their sustainability goals. Our highly experienced team works closely with customers to co-create innovations that seamlessly comply with their existing processing methods and requirements. Our environmentally friendly solutions reduce the circularity gap and meet the EU Green Deal 2030 targets.
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