An interview with Wille Viittanen, CEO of Wiitta Oy

“Here in Wiitta we produce a variety of plastic components, pipe fittings and children’s outdoor toys, which are shaped by courage, pioneering spirit, and purposeful development. We provide our customers with raw materials for a better tomorrow. To the consumers, this appears as plastic, but to experts, it demonstrates itself as a successful combination of the right materials in the right place. Our genuine joy and sincere enthusiasm for helping others and creating a better world are grounded as core values in our company, so the conditions for great customer cooperation are ideal. Wiitta Oy was established in 1972, and the CEO Wille Viittanen is continuing his father’s work in operating in a time and an industry, where new solutions and materials demand increasingly advanced raw materials and collaborative partners to provide them.

“The world is changing, overall consumer awareness is increasing, and enlightened customers value conscientious product development. Raw materials, design, production processes, and future contributors are expected to provide wider and more sustainable solutions for safeguarding our living environment. The modern world needs accessible raw materials; the concept of plastic is broad, and it remains a material full of possibilities. We can be pioneers and add value to the material through raw material choices and how we shape the identity of plastic in its use, lifespan, and carbon footprint. Our collaboration with Brightplus Oy has expanded our range of reliably processable raw materials to our customers. Brightplus Oy’s team spirit, expertise, and readiness to act swiftly have created a mutually beneficial way of collaboration. Through easy and straightforward cooperation, we can achieve flexible and immediately processable solutions together.”